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A different story begins
WHAT IS HEALTHY 365?
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Healthy 365 is a mobile application that helps resident to discover and access healthy lifestyle offerings that will help them to achieve their health goals.
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Track your daily physical activity, sleep duration and calories with wearable watch.
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Participate in challenges to earn Healthpoints and redeem rewards.
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Book free exercise classes and programs.
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Enjoy access to informative resources.
3.0
56K reviews
1 MIL+
Downloads
Supported by HPB
SO WHAT'S THE PROBLEM?
According to interviews, most people knew of the app but did not use it or gave up using after a while.
we think its vital to find out what is the issue so locals can use this app to better support them in their journey to a healthier lifestyle.
WE HAD THE FOLLOWING ASSUMPTIONS
We believe that Singaporean working millennials aged between 28-43 are not motivated to exercise due to lack of time, fatigue, or commitments etc.
People need clearly laid out goals setting and progress tracking.
People are motivated to exercise when there are extrinsic factors such as rewards - earn money, gets vouchers.
People want to be able to tailor motivational strategies to specific needs and preferences can enhance the motivators (Personalized Approach)
LETS DIG DEEPER!
TIME FOR RESEARCH!
10
USER INTERVIEWS
96
SURVEY PARTICIPANTS
15
SURVEY QUESTIONS
No personalised targets, no telling what the user what they need to do to reach the goal.
Does not want the stress and cumbersomeness of logging calories and activities on a daily basis.
It was not able to track different exercises workout and show his monthly exercise progress or goals.
TOP 3 CHALLENGES
Users face when maintaining a healthy lifestyle
Lack of time
71%
Lack of motivation
53%
Fatigue and stress
52%
IMPORTANCE OF
SOCIAL INTERACTION
and community support in the fitness journey
70%
30%
Important
Not Important
TOP 4 FACTORS FOR USER RETENTION
in health apps
26%
Able to see positive tangible improvements in their health
20%
Have more personalised features
16%
Progress tracking, to be able to visualise and monitor personal progress
Rewards driven such as vouchers, discounts, virtual badges etc
25%
TOP 3 INSIGHTS FROM RESEARCH
Users need either extrinsic motivation(rewards etc) or intrinsic motivation(progress etc) or both in order to adopt and maintain healthy living.
It is easier for users to adopt healthy living by tracking and personalising their lifestyle and dietary goals
Long terms goals are more achievable when it is broken down to short term goals. Most people are attracted by short term goals
(e.g daily / weekly goal)
The Task
How might we enhance motivation for millennials in Singapore to
adopt healthy living habits and celebrate daily achievements?
Meet CLAIRE TAN!
Your average lazy Jane Doe
She is bored, she is lazy, she want to get fit and start exercising but she is just lacking that LAST PUSH.
YES! she is just like YOU.
She knows the benefits of healthy living but yet she is on the COUCH watching NETFLIX because......
Claire needs MOTIVATION!!!
BASIC INFORMATION
Age: 32
Married with no kids
Senior Marketing
Executive
Not Active
Singapore
Constant body aches, insomnia
Claire's GOALS
She want to exercise her stiff muscles to get rid of the body aches
She wants to incorporate healthy living habits into her routine
She wants to feel more fulfilled in her personal life
Claire's PAIN POINTS
1. Lack of time
Challenge to prioritize health amidst packed schedule
2. Inconvenience
Finds logging in dietary intake etc troublesome, unable to do it consistently.
3. Lack of motivation
Struggles to maintain healthy habits consistently, lack of support and rewards/incentives
Another wasted day...
YET ANOTHER FAILED DAY 1...
Two weeks ago on April 20th, Saturday, Claire was going to start her healthy living living that day, but she overslept again and lazed in bed watching Netflix all day...
Checklist
Wake up early
Go for a morning workout
Cook a healthy lunch
Go for an after dinner stroll
Sleep early at 11pm
Checklist
In REALITY
Wake up early
Go for a morning workout
Cook a healthy lunch
Go for an after dinner stroll
Sleep early at 11pm
Alone we can do so little, together we can do so much
--- Helen Keller
Enter the new
Designed for all the Claires out there
The ENROLMENT stage
1. Enrol in Program as a solo user
2. Submit personal details
1. View buddy profiles
2. Pick buddy, await acceptance
Book FIRST CLASS with BUDDY!
Finally! I turned today into day 1!!!
1. Select class
2. Invite partner
HITTING the WEEKLY GOALS with BUDDY
1. Hitting common goals such as target steps, calories etc
2. Reap rewards
We both walked alot this week and snacked less!
BREAKING THROUGH
the tiers TOGETHER!!!
1. Progress to next tier
2. Added new sleep
challenge
DESIGN INSIGHTS
People exercise 78% more when they are with a partner.
Hirofumi Tanaka, PhD, a professor of kinesiology and health education
They will push themselves 160% when they workout with a buddy.
British Journal of Health psychology
Motivation increases amongst individuals who work out together in comparison with individuals who work out alone.
Hobbies and interest stated for more suitable matches
Personalised Buddy
Matching
Refresh for more matches/ Option given to change partner later on
Clearly Laid Out
Goals and Progress
Both partners need hit their weekly goals in order to progress to the next tier
Long Term Goals Are Broken Down To Short Term Ones So It's More Achievable
Peer Motivation
Clearly laid out rules
Incentives given as an external motivator
More small goals are added as the level goes up
External Motivators Such As Rewards and Incentives
87.5%
Direct success
PROTOTYPE TESTING ON MAZE.CO
Average of first and second tasks.
1st task- Join as a solo user and pick a buddy, then book a class together.
2nd task- Check weekly progress and go to next tier.
63%
Of Users Are Very Likely To Join The Buddy Program
100%
Found The Buddy Program Easy to Enrol Into
92%
Are More Likely To Book A Class If They Have A Buddy
Coming together is a beginning. Keeping together is progress. Working together is success.
--- Henry Ford
EXPERIENCE THE PROTOTYPE
Interactive Time
TASKS to complete
1. Join buddy program as a solo
2. Choose Anna as buddy
3. Book first class together
4. Check progress
5. Go to next tier
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